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The following information has been taken from Wirral Borough Council’s website and discusses the new system of ‘personalisation’ which relates to the way a person will now receive their care in the borough.

Personalisation is a new way of offering social care which is being rolled out nationally. Personalisation is about transforming care and support services so that the people who use our services have more choice and control over the services they use. 
Personalisation means thinking about care and support services in an entirely different way. This means starting with the person as an individual with strengths, preferences and aspirations and putting them at the centre of the process of identifying their needs and making choices about what, who, how and when they are supported to live their lives. 
However it does require a significant transformation of the way Wirral Borough Council currently offer adult social care so that all systems, processes, staff and services are geared up to put people first.  
The traditional service-led approach has often meant that people have not received the right help at the right time and have been unable to shape the kind of support they need. Personalisation is about giving people much more choice and control over their lives in all social care settings and is far wider than simply giving personal budgets to people eligible for council funding.  
Personalisation means addressing the needs and aspirations of whole communities to ensure everyone has access to the right information, advice and advocacy to make good decisions about the support they need. It means ensuring that people have wider choice in how their needs are met and are able to access universal services such as transport, leisure and education, housing, health and opportunities for employment regardless of age or disability. 

For more information see WBC Personal Budgets & Direct Payments


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Updated April 2015